Salt therapy at the glance

Salt therapy, also known as halotherapy, is an alternative treatment that incorporates salty air or water that a patient should breathe, bathe, or drink. This approach originated in the Middle Ages, but scientists recently discovered its potential. Salt is a natural substance considered safe for people and doesn’t provide many side effects. 

The main benefits of salt therapy are the following – treatment of various respiratory conditions, such as asthma and bronchitis, relief of cough and shortness of breath, improvement of lung function, elimination of toxins and pollens from the lungs, reduction of inflammation, treatment for depressive states and anxiety, healing of some skin conditions, including acne, eczema, and psoriasis, and more.

According to the 2007 study, participants who suffer from chronic obstructive pulmonary disease (COPD) reported relief of symptoms and better well-being after salt therapy. Patients used dry salt inhalers for 30 minutes every day – the course lasted three months with salt therapy five days per week. 

Another research conducted in 2014 concluded that halotherapy provided anti-allergic and anti-inflammatory properties. Participants of this clinical trial suffered from chronic bronchitis and bronchial asthma. However, there isn’t medical evidence that salt therapy can treat skin conditions in people or fight depression. These suggestions are based on the self-reporting of the patients.

What does salt therapy do?

When it comes to salt therapy used for relaxing purposes, it can be divided into active and passive. Active salt rooms involve a machine called a halogenerator that is needed to grind salt into tiny particles and then spread them in the room. On the other hand, passive salt rooms don’t provide special equipment for salt grinding. 

These rooms contain a variety of salt, such as Himalayan salt, and look like a salt cave. Conducting salt therapy in such environments requires specific humidity and temperature. Interestingly, active salt rooms feature higher salt content.

Salt therapy for treating medical conditions can be both dry and wet. Halotherapy is typically associated with a dry salt therapy conducted in active salt rooms. The lungs and skin are exposed to the salty air that is filled with tiny salt particles. In contrast, wet salt therapies are related to drinking salted water, nasal lavage with salted water, having a bath with salty water and minerals, gargling salt water, and others.

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Medspa advertising: how to attract clients?

1.  Discover pull marketing

Pull marketing refers to a person positioned as an expert or an influencer in a particular community to attract a larger audience. Essentially, influencers feature the power to impact different buying decisions thanks to their expertise, authority, and established relationships with an audience. If you as a business owner are willing to improve positioning, knowing the basics of pull marketing is worth your attention.

2.  Improve the branding

If your goal is to optimize positioning, developing your brand is key to success. You need to elaborate a brand concept that will attract your potential audiences and make them willing to come back to your business and take action. Business branding should be relevant in coloration, appearance, and perception for clients. From your online presence to your physical facility and everything in between – elaborating on a business brand involves more areas than you might think before. Evaluate your website and social media platforms. You need to make sure all of them mention you as a professional.

3.  Don`t forget about videos

Posting videos on YouTube, the second largest search engine on the planet, will help you to show the audience that you are a true influencer. To improve your positioning and get paying clients, you need to create videos related to the latest and the best treatments and products available. Share your expertise via video content to educate your community in terms of different medspa questions. All these actions will help your aesthetic business stay more visible online and keep your potential clients engaged. Believe it or not, videos are one of the effective ways to transform your affair online significantly.

4.  Become a speaker

Speaking is another excellent option to attract paying customers and boost positioning. To become an appreciated speaker, you can begin from Instagram or Meta Lives, your events, or local occasions. You can also share your expertise by conducting interviews or hosting lunch or training.

5.  Try to write something

If your audience sees your name next to the word author, it dramatically increases their trust and gives them an idea that you are a true expert. If you write a book (or simply a column in a local newspaper), you will notice significant changes in the business positioning. Once you attract media to your written product, you automatically attract high-paying customers to your aesthetic clinic.

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